Top 5 CTA tips to optimize your marketing for conversions.
Although the cost per click (CPC) and conversion rates are valuable metrics, don’t overlook the CTA (call to action). It’s one of the most crucial aspects of your campaign strategy.
A dynamic CTA campaign can appeal to a broad range of audiences and increase the rate of potential customers.
An average website has a conversion rate of 2%. Meaning every 2 out of 100 visitors is a customer. While it might not seem that impressive at first glance, that’s very good. Considering most websites only have a 0.1 to 0.2 % conversion rate.
You can see how crucial CTA is for your online business. You directly convert your site visitors into potential customers. And CTA plays a very important role in this. In this post, I’ll help you optimize your CTA to improve your conversion rate.
Let’s dive into it.
Why A Good CTA Is Necessary
A good CTA is way more important than people give it credit for. It can be an absolute game-changer for your online business.
Improving your CTA even by implementing small changes can significantly impact your business’s success.
One study showed that tweaking the CTA button of their article templates increased conversions by 83%.
So, having a good CTA can skyrocket your conversions. But poorly optimized CTAs are most likely to get ignored by the visitor.
5 CTA Tips To Optimize Market Conversion
A good CTA will keep visitors engaged and interested in clicking. You’re paying a lot for your website. So, don’t overpay for a mediocre CTA. Since CTAs persuade visitors to become potential customers, you should work on optimizing your CTAs to generate as many conversions as possible.
Here I’ll give you 5 tips that are proven to drive your CTA optimization to the next level.
Now let’s take a look, shall we?
Make your CTA pop in contrast to the rest of your content to grab the visitors’ attention. They should instantly notice it. It should stand out from a design standpoint.
You need to consider where their eyes are drawn –like in the middle of the page or the company’s logo – Use the negative spaces to lead their attention.
For example, a visitor may click on the logo, which is followed by a dropdown prompting them to Book a Demo. This will make them consider booking a demo. This prompt with the Book a Demo button is the CTA. This CTA is designed in a way that persuades the visitor into thinking that they need the service or product.
Color the Book a Demo in a bright yet inviting color with an empty white background. This directs the visitors’ eye to the prompt. Increasing the likelihood of them clicking through it.
Boring prompts like “learn more” aren’t interesting or engaging enough to sway people into clicking anything. Try using short, powerful, and descriptive words like “listen,” “subscribe,” or “watch.”
Change the phrasings from salesy to relatable and benefit-oriented speech. Customers hate salesy speech. Try out different things and implement the one that consistently performs the best.
You also need to repeat what you want them to do multiple times. Repeat the CTA throughout the article so it becomes clear what they should do as an action.
Instead of “download this e-book,” highlight the benefits with phrases like, “Save more time and money with this free gift. Download your e-book now.”
This will highlight what action they should take – and, more importantly – what benefit they’ll get.
One of the most subtle yet powerful CTA techniques is using action verbs. Verbs that compel someone to do something.
- Buy Now
- Try It Today
- Shop Here
- Grab It today
- Get It Right Now
- Learn About It Here
- Visit Here
- Find Out More
These are way more useful than just your basic “Download” or “Buy.” Experiment it yourself to find out more(wink).
Your landing page should be easy to navigate – clear and concise.
Nothing worse for your CTA than too many distractions. Give only the essentials and nothing more.
Try adding:
- Headlines and subheadings
- Benefits
- Features
- Videos and testimonials
- Visually attractive CTA highlighting your offer
There can be many other things to add – like chatbots, email subscriptions, etc. As tempting as it is to include these. Don’t bombard the viewer with them. Eliminate all distractions. Show them only what you offer.
But how to tell if it’s distracting?
I love using Crazy Egg to find out.
It comes with a feature that shows the heatmaps of your site. Showing exactly what people click on.
Whatever people aren’t clicking on – remove them.
It makes the site simpler and easier to navigate through.
And this will boost your conversion rate without fail.
A study has found that the pop-up conversion rate is 3.09%. However, the top 10 percent of pop-ups have a 9.28% conversion rate – so contrary to popular belief, pop-ups aren’t dead.
So, a proper pop-up will boost your site’s conversion rate. Here are some quick tips on how to get more from your pop-ups:
- Try several offers (free PDFs, discounts, free stuff) until you find one that works for you
- Add a delay timer (30-60 seconds) so that it doesn’t pop up instantly and annoy the visitors
- Make the cross as red and as visible as possible
- Use cookies so that it only appears once per user – you don’t want to annoy
You don’t want to annoy your visitors, so make them easy to avoid. This way, you’ll get a boost while keeping the complaints at a minimum.
Wrapping it up
These tips and tricks are some of the best CTA increasing skills to boost your marketing campaign. Get creative with these!
Take inspiration from this article and other CTAs that made you move. That called you to its desired action.
Study it. Take what you can from it. And implement it yourself.
Remember, the road to high conversions is about testing, adding secondary CTAs, and, most importantly – not giving up.
If you run an e-commerce store and are looking for help regarding your digital marketing and scaling conversions, eCommerce Marketing Agencies like us are here to help!
