10 Tips to Create an Effective Landing Page
Online marketing is essential in any business with an online presence. It is what determines whether a business will be successful or will remain dormant. Online marketing involves several key features, of which the most important is creating a landing page.
What is a landing page? Simply put, a landing page is what your online visitor sees at the first instant they hit your website. When getting a message across to your target audience, landing pages are one of the easiest and most cost-effective ways. They are also a terrific tool in the sales cycle in that they have the ability to move prospects. When created amicably, your landing page has the potential to generate high response rates from your potentials and could result in valuable sales lead as well as increased e-commerce sales.
However, the practice of converting online visitors into potential leads with landing pages is easier said than done. To be precise, there are a few best practices that should be considered when creating an effective landing page. Here are ten sure tips to set up and optimize landing pages.
1. Incorporate Responsive Design
With advancement in technology, everyone can access the internet through various platforms, desktop, tablet, mini-tablets as well as smartphones. Through responsive design, your target audience can access and view your landing page from any device they use. If your visitors can be appealed by your landing page through responsive design, then effectively they can be converted to leads.
2. Organized & Uncluttered
Your client wants to view relevant information from your landing page, therefore, it is critical that you keep it neat. Be a minimalist, remember, less is always more when it comes to creating effective landing pages. A flood of irrelevant information only confuses, overwhelms and distracts the visitor from the important objective. Learn to embrace the blankness and align your text neatly on one side and keep the images simple and to a minimum.
3. Have Video Where Necessary
Humans have the knack to remember more what they see with their eyes than what they read or hear. Therefore, incorporating videos on your landing page can work wonders in generating leads. Also, using videos can make seemingly complicated products appear much less so in addition to entertaining your visitors.
4. Add elements that denote trust
What are these trust elements? Well, these are items like ‘about us’, client logos, brand name, testimonials, third party certificates, quality badges and more. These elements of trust indicate proof and will evidently show your visitor that you are legitimate and trustworthy.
5. Ask less information from your visitors
Visitors are there to look for solutions to a certain problem, not spend over half an hour filling out fields. At first, glance, ask for a little information to capture their attention then, later on, you can request for more information. Simply asking for their name and email address won’t raise eyebrows, however, further requesting that they give you their phone number, physical address, gender, etc., will undoubtedly chase them away. In most instances keep information filling fields to a maximum of five to successfully generate leads.
6. Color Your World
Isn’t it fascinating how color elicits emotions on humans? Scientists have always suggested that color has a bulging influence on our conscious minds. Use this to your advantage, fill your landing page with colors that trigger positive emotions, for instance, yellow triggers a cheerful and relaxed feel while an energizing red makes you feel well, energetic. Apply colors to suit your landing page theme.
7. Have Social Share Buttons
Most people are always happy to share something they found satisfactory with their peers. More so, if your customers were happy with a product they purchased from your online store or with something resourceful, they’d gladly want to tell about it. Therefore, having social share buttons on your landing pages is essential if you want more traffic which can potentially be converted to leads or potential clients.
Additionally, having such buttons like the “likes” present can serve as a trust element and endorse you further when visitors view how many people liked your resources.
8. It’s Always Polite to say Thank You
Another great addition to creating an effective landing page is having a thank you page. A thank you page can be used to guide your visitors to other similar products or services that they may find useful and further engage them. Since this additional info would clutter the main landing page, putting it here seems quite in order.
9. Speed is Crucial
Nothing irks a visitor more than waiting for a page to load. The loading speed of a page is directly proportional to the bounce effect, that is, the longer your pages take to load, the more bounce rates you get. To keep the visitor interested, reduce loading times of your landing pages.
10. Put your landing page to the test!
The endgame for effectively creating a landing page is testing it. It is the final hallmark since a landing page cannot simply be created without thoroughly testing it. Just like with computer software that needs quality testing and system checks, testing your landing page is necessary to ensure it is doing what it is supposed to do, generating and converting leads. Also, testing can indicate loopholes and areas that need changes and upkeep.
Conclusion
It is without a doubt that landing pages are an important element in lead generation. Without these, online marketers would undoubtedly face an arduous task in their ability to convert online visitors into potential leads and also boost reconversions. Landing pages help marketers direct site visitors to optimally targeted pages that capture leads at a much higher rate.
Lastly, landing pages also focus your visitors’ attention to one singular and specific offer, thereby limiting potential distractions on your website. Remember, visitors are on a landing page for just one single purpose and that is to obtain an offer!
Are you looking to get a landing page set up and built for your business? Well, you came to the right place, we are experts in website development and design, meaning that landing pages are a specialty of ours, get in touch and let’s build you the best landing page you’ve ever had! Also, see why we are one of the top Content Marketing companies out there…
