Why Your Business Needs WiFi
Advanced networking capabilities have given consumers the opportunity to be part of a network with ease. Moreover, they can access product and services via any device that can access the internet thanks to wireless technology, commonly known as Wi-Fi. In businesses, Wi-Fi has evolved from being a passive additional feature to an integral part of a business.
Furthermore, consumers always like getting things on the go, ergo, we are a nation on the move. Wi-Fi growing demand has ultimately coerced businesses to offer this feature to their guests in an effort to boost their success rate. A robust Wi-Fi network is a key part in business operations due to the following compelling reasons:
1. Increased Employee Productivity & Collaboration
If you are looking for the trick to keep your employees productive in their job performance, then a Wi-Fi network might just be the answer. You’ll discover that your employees are dependent on Wi-Fi for various operations like sending emails, scheduling meetings, sending links to online content relevant to your business as well as following up with clients.
Moreover, Wi-Fi encourages face-to-face collaboration, for instance in team works and exercises. They can gather together on a spot, share and generate new ideas beneficial to the growth of the business. Additionally, Wi-Fi keeps your employees productive anywhere anytime. As long as the network is secure, you won’t have to worry about your employees slacking off on the job.
2. Increased Demand as the business grows
With your business growing, there is always need for a better network, this is attributed to aspects like more users, connected devices as well as heavy applications acquired that are bandwidth hungry. Without a solid Wi-Fi network you may end up wasting time that could be spent on further growing your business by being productive and this could severely impact your revenue.
3. Customers spend more
Wi-Fi in a business, say a restaurant, bar or café, will increase the time spent by the customer in said premises and this translates to more spending and thus more revenue and sales for you.
4. Customers purchase wisely
With complete access to the internet grid, customers can log in and check specification and qualities of a product or service before making a purchase. In essence, Wi-Fi gives the consumer the ability to make better and informed purchasing decisions.
5. Confers Customer loyalty & satisfaction
This is as blunt as it goes if a customer knows that you have the best Wi-Fi in town, there is no doubt that they’ll be back often. Customers who are connected are happy customers. In today’s world, most consumers will be disappointed if there is no Wi-Fi connectivity present. In fact, Wi-Fi can be considered leverage to keep your customers and clients loyal to your business. Furthermore, having a Wi-Fi in your business grants you a competitive advantage over other business.
6. Extended Services Offered
You can also extend the range of services you offer simply by installing a Wi-Fi network. For instance, in a restaurant, the management can see fit to let customers present using their Wi-Fi to order online. This reduces customer inconvenience and also enables the establishment to work with little employees as possible.
7. Marketing Tool
With Wi-Fi, businesses can tap into unexploited assets, the customer. Businesses can use this feature to market their brands directly to the customer logged in to their network. They can also use this to create a customer database through which they can use to direct tailored messages and promotions to their target.
8. Wait times are more enjoyable
If your business required customers to wait before accessing their needs, for instance, a financial company, an auto-repair shop, a beauty shop, medical firm etc., having a Wi-Fi connection can make this time interesting for them, additionally, this is advantageous to you as well, considering how it is frustrating to deal with delays and setbacks.
Conclusion
Businesses that offer their visitors Wi-Fi access are on the road to realize higher sales and customer satisfaction, all the more, Wi-Fi feature boosts employee productivity and collaboration. Wi-Fi is essential to business success and must be considered an integral part of any business communications package that offers flexible, and quality connectivity to employees, clients and potential customers.
We are official partners with the USA’s leading WiFi marketing company known as Zenreach and so can offer you and your business the full scope of WiFi marketing services, check out what we have to offer or get in touch!
