eCommerce Marketing Tools & Strategies For Growth in 2021!
Ecommerce has grown by leaps and bounds in the past few years. The change introduced by this technology cannot be denied. In fact, the growth of e-commerce was around 15 percent only in the year 2019. This proves why e-commerce is both a lucrative and challenging platform for business owners.
Year after year, you will come across closures and a brand-new explosion of stores. With new search algorithms, evolving customer needs and plenty of options – e-commerce has to be tackled with the utmost professionalism.
What is eCommerce Marketing?
E-commerce marketing is all about engaging in strategies that can help you gain the attention of target audiences. This is extremely crucial. Just like stores that are based out of brick and mortar, your online store needs a solid plan, tech-savvy marketers, and a budget.
These play an integral role in your progress, as a reliable and reputable brand online. Also, it helps you understand if you truly have a future in the industry.
Without sound e-commerce marketing efforts, making an impact becomes close to impossible. Why? You have thousands of brands out there, making a true impact.
Working eCommerce marketing ideas to use in 2021
1. Pay per click or Paid Ads
1.1. Google Shopping ads
Google Shopping Ads are considered to be an important facet in online marketing. These are ads that appear when a user executes a search online.
The ads redirect the shopper to your official website or store. Though the part where you post ads is free, you need to pay once a customer chooses to click. The method of payment can be either PPC, or you can choose Paid Ads.
1.2. Facebook ads
The talk about making an impact in the virtual world remains incomplete without Facebook. These are ads that allow users to buy, even without entering your store.
Facebook advertisements have to be updated time after time. Also, you need to ensure that the ads are customized to suit the preferences of the shopper. Just like every other marketing effort, your Facebook ads have to be search engine optimized.
1. 3. Instagram Ads
Another important social media networking site for marketing your store would be Instagram. This platform is no longer a place where pictures are shared with loved ones. Today, Instagram Business is the go-to option for many potential customers.
To make a difference in Instagram, you have to choose the right product images, remain interactive, and always stick to a business profile that is appealing. Your page on Instagram should tell a story, which would connect with target audiences.
The heart of any marketing effort would be content marketing. In fact, content is king in search engine optimization. Without building organized and meaningful content – you will not be able to grab the attention of target audiences.
Content marketing involves three important stages. One, the authenticity of the content you post online. Two, ensuring that the content is up to date. Three, the content you build has to be appealing and interesting to its target audiences.
Once you grab the attention of a shopper and encourage them to check out from the store – you need to keep the excitement up. Always give your customers an end to end experience.
This means the product needs to be shipped in “style”. The shipping box has to be designed with care. You need to ensure that details about your brand and its story are evident in the shipping box.
Whether it’s an e-commerce store or a traditional shop – coupon codes always work. This is because buyers appreciate bonuses and add-on services. Yet again, you need to make sure that the coupon code matches the interests and most recent purchase of the customer.
Coupon codes that are fine-tuned towards the preferences of a buyer will help in converting them to loyal customers of the brand. Also, it helps in spreading a positive image of your store.
E-commerce marketing platforms like YouTube have seen a drastic boom in the number of unboxing videos. It could be a mobile phone, a car, or even a pair of shoes – unboxing videos tend to make an impact for both brands and consumers. This is because these videos add to the surprise quotient in investing in your products.
Meanwhile, unboxing videos should be precise, and not more than 3 minutes. They should focus on factors that would add more value to the customer.
Email marketing is a tool found in every marketer’s kit. When you want to be socially identified and to see a better ROI – you have to be connected with your customers in a personal loan.
Even with so many ways of connecting with shoppers, you cannot deny the importance of emails. Emails help with targeted flows. Well, planned emails with chosen content, multiple structures, and personalized data can hook customers to your system.
As customers navigate into your store and choose to make a buy – it is your responsibility to make the process as simple as possible. Try to cut down on the number of forms they have to fill. Also, reduce the number of fields in the forms.
Most of the time, customers expect their data to be reused across forms. This reduces the need for them to fill forms. Moreover, you need to remember that a majority of customers use their mobile devices to buy online.
Asking customers to signup is an inevitable move. Yet, you should not force your customers to sign up. Why? The chances of them going through your emails will be less if they are sincerely not interested in signing up.
On the other hand, give them reasons to try your store and opt for long term bonds. For instance, you can send newsletters with deals, coupons, and information they would want to hear from you.
The talk about online stores will be incomplete without product pages. Always build product pages that are consistent with one another. Next, your product pages should have high-quality pictures. The images must be paired with a meaningful title, description, and reviews.
Never make the product pages long and boring. The content you choose should be verified. And, it must match the expectations of potential target audiences.
As mentioned previously, you need to have a solid presence on Instagram. Instagram comes with new features that will help you spread a creative and interesting story with potential buyers via images.
To make the most from this platform, you have three golden rules to follow. One, the images should be of pristine quality. Two, the profile should be up to date. Three, allow the customer to visit your store or checkout from the Instagram page itself.
Facebook is one of the foremost platforms for connecting with customers. Just like every other social media networking site, Facebook features a unique channel for e-commerce stores.
The business page of Facebook allows customers to make a buy without leaving the Facebook page. This means, if your Facebook business page is to the point – you have a better chance of securing business.
YouTube compliments video marketing. It is a tool that helps you promote products in an intuitive manner. YouTube videos that secure the maximum number of likes or views are bound to make an impact. These are videos that have reached their potential target audiences.
When you build a video for YouTube, you need to ensure the quality and purpose of the content. It is important for you to be aware of the length and uniqueness of the video too. These are factors that decide if customers would spend time watching it, or not.
One of the perks in choosing an online store over the traditional model would be the ability to market your business to customers who are located on the other side of the world. If you are able to frame a shipping policy, which connects across zones – you can sell products to a larger group of people.
However, it is important for you to fine-tune your marketing effort. Always be watchful of the language, tone, and message you are going to share. You need to be familiar with the cultural elements too.
Never hurt a customer. Hence, your marketing strategy should take into consideration their emotions and preferences too.
A key element in any product page would be the reviews. Reviews are a modern way of spreading the news about your brand by mouth. Reviews help potential buyers understand if the product is worthy or not.
Also, it helps them gain a better insight into the strengths and weaknesses of the products without investing in it. Highlight reviews and ensure that they are displayed within the first half of the product pages.
Voice search has been around for quite some time. Yet, technology has only got better. Today, more and more shoppers are using voice search over typing queries. This is because mobile devices are often used to buy products and services online.
Sites that are not optimized with voice searches are going to miss these shoppers. Moreover, the key players behind this technology are search engines like Google and Bing.
Another important way of reaching your buyers and spreading awareness about your brand is through influencer marketing. As suggested by its name, this is a technique where you use influential people to talk about your brand. Influencer marketing helps in many ways.
It develops trust with potential customers. It gives customers a reason to try your brand. Also, it takes your brand to the next level in the game. Why? Customers often admire products and services that are used by their stars.
Best e-Commerce marketing tools to use in 2021
Prisync is a tool that helps in dynamic pricing and tracking the price assigned by your rivals. It is an application that works seamlessly with Shopify stores. Alerts about the most recent price changes are sent to your email address. Also, you can use the tool to download price charts over a period of time.
Keap helps brands with email marketing and customer management. This all in one customer management solution works well for businesses that are trying their luck online for the first time. Keap is a cloud-based solution, which comes with the ability to automate your workflows.
Rejoiner helps in tracking cart abandonment rates. Also, it is a cloud-based system for customer management. It’s the ability to help in reducing cart abandonment that has helped the application secure a good audience.
When compared to similar tools in the market, rejoiner is affordable. And, the brand offers phenomenal customer support. Most of the decisions made behind Rejoiner are by experts.
Adnabu offers google ads solutions. These applications can be integrated with your e-commerce store. Adnabu helps with accounts tracking, ROI tracking, budget management, category-based searches, marketing automation, marketing analytics, and keyword search tools too.
Another key feature in the adnabu applications would be retargeting. Most of the environments required for kick-starting your google shopping feed can be established within two minutes or less.
TaggShop plays an integral role in visual e-commerce. Visual e-commerce is all about building the visual representation of your business. Whether it is in your social media accounts or online store.
As suggested by its name, this application is all about helping you grow. It allows store owners to learn more about their data. Consequently, this helps in identifying areas that would result in bigger gains and revenue. The solution is managed by experts who can help you set long-term targets too.
This is an application that uses customer and subscriber engagement to drive more returns. It makes use of SMS, mails, live chat, and even push notifications to achieve results. The application is designed to synchronize across all data sources. This helps in synchronizing your data and marketing programs together.
Promo is an intuitive way of handling promotions in both printed and digital mediums. It creates amazing videos that can be used to lure your customers.
The app comes with frequent updates that can help match with social media trends. Studies reveal that the videos designed using Promo are much loved by customers.
Mainly because it differentiates businesses with colorful graphics, animated text, and unique call to action. Also, it becomes simpler to impress your audiences with an easy-to-use Promo. You don’t need much experience to build the right video using this too.
Reactful is a website optimization tool that offers real-time views on the customer, and visitor intention. The app helps in converting visitors to potential customers with digital body elements like form abandonment, interest, and confusion.
Simple changes like shaking a button, or highlighting text help in grabbing the attention of visitors. In fact, Reactful also comes with special folding elements that can be designed with 3-D edges. When traffic is redirected towards your site, Reactful analyzes and comes up with best practices.
When compared to other e-commerce marketing tools, Triberr is very different. It is not a platform that buys audiences from the network. Instead, it works like a true influencer. The platform is capable of identifying and using real influencers.
As a result, you will be able to build long-term bonds with your potential audiences. Next, it amplifies the content posted in your store. Social media marketers and bloggers build content using Triberr on a day to day basis. They use the app to amplify their content. Personal interest is used to gain trust and authenticity in the online world too.
Above all, traffic can be directed towards your content actively with the help of Triberr. Finally, Triberr can be used to align your brand’s goals with your objectives. This is important because influencers should be directed towards your campaign with high levels of consistency.
On the whole, e-commerce is one of the world’s most challenging and toughest platforms for building your brand. There are many tools and techniques to help you enjoy an edge.
However, the tips discussed in this post will increase your chance of becoming a pioneer. From choosing the right e-commerce marketing tools to using the best techniques – the golden rules need to be followed.
